Ahlstrom was the company that introduced the first beverage filter made from 100% renewable materials. Except for this achievement, the main idea for their introductory film is that it would visually express “the science behind tea.” We brought the animation to life with a set stylish boards from illustrator Yngwie Boley and created an engaging animation.
Throughout the video we used expressive layering and natural fluidity as with the liquids that are moving in the cups.
Furthermore we tried to give the whole animation a paper feel like texture and used scientific annotations to explain the story. Resulting in a continuously flowing story about tea in a fun and playful way.